ANNOUNCEMENT: 1ST BONUS CHALLENGE DATE IS 5TH SEPTEMBER (INTERNATIONAL DAY OF CHARITY)

The NGO that is 1st on the Leaderboard will get 3 lacs in funding from BookASmile, at the end of the event.

Calendar

1st August: We go live!

Bonus Challenge #1: 5th September

Bonus Challenge #2: TBA (2 weeks prior to the date)

30th September: Registrations close

Bonus Challenge #3: TBA (2 weeks prior to the date)

Bonus Challenge #4: TBA (2 weeks prior to the date)

Bonus Challenge #5: TBA (2 weeks prior to the date)

21st January: Challenge ends!

Date TBA: Felicitation Ceremony for the Winners.

Promotional Plan for NGOs

Creating a weekly promotional activity plan for your organization is key to a successful fundraising campaign.* Here are some ideas for a week-by-week promotional activity plan. We highly suggest you do all that is mentioned every week. 

Things you can do on the Ketto Dashboard as part of the Promotional Activity Plan

• Upload Contacts. This is your email/SMS list.
• Send Emailers
• Send SMSes
• Send Thank You Emails to donors.
• Send 80G receipts to donors
• Add Donor Incentives to your campaigns
• Post Challenge Updates to your micro-site

If you have questions, please contact your account manager or akshayb@ketto.org.

Note: This is a 6-Week Plan. You can adjust it to fit your choice of duration for your fundraising drive(s).

PROMOTIONAL ACTIVITY PLAN - PRE-CHALLENGE

• Build newsletter email list. Upload the contact list in your Ketto dashboard.
• Update NGO website /Facebook Page/Ketto website with information on the Challenge and a direct link to the Challenge page on Ketto.org. 
• Email a newsletter/SMS about the Challenge to your network of supporters.   
• Plan to incorporate your online fundraiser into any existing events your NGO is holding during the Challenge timeframe (ex: a charity concert). 
• Reach out to board members and supporters asking them to join your fundraising team to help increase Challenge donations.
• Provide incentives to donors (i.e. free t-shirts, hand-made cards, shout-outs on your social media page). Contact your Ketto Account Manager to put these incentives onto your Ketto fundraising page.
• If you have questions, please contact your account manager or akshayb@ketto.org.

PROMOTIONAL ACTIVITY PLAN - WEEK 1

• Post information about the Challenge using #Book6MillionSmiles, #NGOname, #Ketto, #BookASmile on social media channels via Twitter, Facebook to ignite donations. 
• Provide staff incentives to encourage fundraising (Ex. Half-day to whomever raises the most this week). 
• Send Thank You Emails to donors who supported you this week.
• Send 80G receipts to donors who supported you this week
• Reach out to board members and supporters asking them to join your fundraising team to help increase Challenge donations.
• If you have questions, please contact your account manager or akshayb@ketto.org.

PROMOTIONAL ACTIVITY PLAN - WEEK 2

• Post information about the Challenge using #Book6MillionSmiles, #NGOname, #Ketto, #BookASmile on social media channels via Twitter, Facebook to ignite donations. 
• Send a prepared press release to local media outlets (newspapers, television, radio) to encourage donations
• Engage corporate partners, media and big donors for sponsorships and/or matching donations. 
• Post updates to keep supporters informed on your status within the Challenge. 
• Provide staff incentives to encourage fundraising (Ex. Half-day to whomever raises the most this week). 
• Send Thank You Emails to donors who supported you this week.
• Send 80G receipts to donors who supported you this week
• Reach out to board members and supporters asking them to join your fundraising team to help increase Challenge donations.
• If you have questions, please contact your account manager or akshayb@ketto.org.

PROMOTIONAL ACTIVITY PLAN - WEEK 3

• Post information about the Challenge using #Book6MillionSmiles, #NGOname, #Ketto, #BookASmile on social media channels via Twitter, Facebook to ignite donations. 
• Send a prepared press release to local media outlets (newspapers, television, radio) to encourage donations
• Engage corporate partners, media and big donors for sponsorships and/or matching donations. 
• Post updates to keep supporters informed on your status within the Challenge. 
• Provide staff incentives to encourage fundraising (Ex. Half-day to whomever raises the most this week). 
• Send Thank You Emails to donors who supported you this week.
• Send 80G receipts to donors who supported you this week
• Reach out to board members and supporters asking them to join your fundraising team to help increase Challenge donations.
• If you have questions, please contact your account manager or akshayb@ketto.org.

PROMOTIONAL ACTIVITY PLAN - WEEK 4

• Send a final communication blast to your supporter base.
• Post final updates to keep supporters.
• Send Thank You Emails to donors who supported you this week.
• Send 80G receipts to donors who supported you this week
• If you have added donor incentives, fulfill them (ex. Post shout-outs, start couriering the tee shirts)
• If you have questions, please contact your account manager or akshayb@ketto.org.

Campaigner Toolkit

Download

NGO Toolkit

Checklist for NGOs

• Make sure you have at least 3 fundraisers on your page. Remember, a donor who gives Rs. 50,000 a year is great, but a fundraiser by him wherein he brings 50 of his friends to donate similar amounts is a Game-Changer.
• Have an email list created and ready to go full of good solid donor contacts including board members.
• Email every board member separately to encourage them to become campaigners.
• Email your staff to encourage them to become campaigners.
• Email your supporters eg. top donors, HNI supporters, advisors, etc. to encourage them to become campaigners.
• Check out the Email Drafts section for email templates you can customize and send before and during the Challenge. 
• Have an email ready to remind your campaigners to be ready to go live on August 1st and throughout the Challenge.
• Create your own donor incentives. Maybe you have tee shirts or hand-made cards you can give away to the five people who donate the most during a particular week or a day off to a staff member who raised the most money.
• Share the Campaigner Toolkit with your all your campaigners to give them an edge over others in the Challenge.
• Upload a list of contacts in your Ketto dashboard. This will be your email/SMS list.(you will send across emails asking to contribute to this list) Reach out to your Ketto Account Manager for help in doing so.
• Get ready to use Social Media to further your Challenge messaging.
• Send Thank you mails to all your donors from your Ketto dashboard. People are 30% more likely to donate again if they receive a thank you mail within 24 hours.
• Send 80G receipts to all your donors from your Ketto dashboard. This is the 2nd biggest expectation of donors after progress updates.
• Encourage camapigners to post updates to their campaigns at least once a week. They can refer to the Campaigner Toolkit for resources.

Reach out to us at akshayb@ketto.org in case of any queries.

Tips for NGOs

TIP #1: ENLIST CAMPAIGNERS

FUNDRAISERS EXPONENTIALLY EXPAND YOUR NETWORK AND ARE KEY TO HAVING A SUCCESSFUL CHALLENGE

• Reach out individually to your top donors, board and staff members and volunteers and ask them to become fundraisers. We'll provide you with email drafts to make things super easy for you. 
• Help your fundraisers create compelling fundraising pages by offering them logos, pictures and videos. 
• Keep in contact with your fundraisers throughout the Challenge reminding them to post about the campaign on social, email it to their friends and family and also thank their donors quickly.
• Offer incentives to your fundraisers such as 'The fundraiser who raises the most this week will get a [YOUR CAUSE] tee shirt.' Or, for a staff member, use a day off as an incentive or food/shopping coupons or movie tickets.
• Make your fundraisers feel elite, special and appreciated. Keep in constant contact and thank them whenever you can.

TIP #2: ENGAGE WITH YOUR SUPPORTERS

USE CONTESTS, ONLINE TOOLS, EMAIL AND SOCIAL MEDIA TO SPARK INTEREST AND GET DONATIONS.

• Stay in touch with every branch of your team including donors, staff, fundraisers and board members. 
• Use email. It drives donations 10x better than social media. We'll provide you with weekly emails to help you communicate with your supporters. 
• Use social media, but more for updates, quick asks and your fundraiser link. 
• Email everyone in small batches, or even better, individually to make them feel less anonymous and more apt to give.
• Encourage them to share a link to your page. The goal is to get everyone to share your message with their own friends and family. 
• Once the Challenge begins, use the tools provided such as Thank You Emails, Automated 80G receipts, SMS and Email feature, Post an Update, to create a seamless donation process from your site. Reach out to your Ketto Account Manager for help in doing so.
• Offer incentives to engage donors and fundraisers and talk about them in emails and on social media. Tee shirts and other easy prizes work well in these scenarios. 

TIP #3: ENGAGE CORPORATE PARTNERS, MEDIA AND BIG DONORS

REACHING OUT EARLY TO YOUR MOST VALUABLE SUPPORTERS WILL CREATE ENGAGEMENT AND MOMENTUM LEADING UP TO THE CHALLENGE.

• Reach out to corporate partners to request a fiscal match to help provide more incentive for donors and make your donations go further. If someone is willing to match your rupees raised up to INR 3,00,000 you immediately have a message to talk about, urgency to capitalize on and money ready to add to your bottom line.
• Encourage corporate partners to help your charity reach new donors through messaging, marketing and promotions by incentivising employees with food/shopping coupons and movie tickets.
• Contact local media including newspapers, blogs, and radio stations to give them the highlights of the campaign. 
• Book time with these local media outlets to share your story. Local news loves local stories, use this event as a reason to get in the spotlight and make it turn into donations by mentioning your cause, your mission and your fundraising page. Again, tangible donations work well in these cases so rally your local town to support your organization. 
• Turn your big donors into fundraisers. After you've enlisted the help of your big donors and sponsors, ask them to also set up a fundraiser for your cause. Their networks are huge and can add immediate reach to your campaign. You will have access to your list of donors on the Ketto Dashboard you can find the contact details of the large donors. 

TIP #4: KEEP THE ENERGY HIGH

MOMENTUM IS IMPORTANT. KEEP PUSHING RIGHT UP TO THE DEADLINE.

• Check your fundraising page statistics constantly (you can access this on the Ketto Dashboard) to understand what's working and adjust in order to meet your needs. 
• Post campaign updates to keep people informed about how it's going. 
• Use deadlines to create urgency and rally support. 
• Don't be afraid to message multiple times in the same day. Repetition and momentum really do work.

TIP #5: USE EVENTS TO BOOST YOUR FUNDRAISER

IF YOU HAVE AN EVENT PLANNED IN ADDITION TO YOUR ONLINE FUNDRAISER, USE THESE TIPS TO TIE THE TWO TOGETHER TO MAXIMIZE YOUR IMPACT.

• Have multiple laptops and/or tablets at your event that are set up on your fundraising page. 
• If you have a slide show or video at your event, add your fundraiser URL to each page. 
• Ask your emcee to talk about your Challenge fundraiser and how winning would impact your cause. Encourage donations and get the crowd excited. 
• Use games to help create a fun atmosphere that encourages giving

TIP #6: USE ALL THE TOOLS & SUPPORT PROVIDED TO YOU BY KETTO

KETTO HAS PROVIDED YOU WITH LOTS OF HELPFUL TOOLS AND RESOURCES TO HELP MAKE YOUR CHALLENGE EASY AND IMPACTFUL.

• Keep in touch with your Account Manager. They are there to help you with any queries you have. Talk to them at least once a week.
• Be on the lookout for early webinars that will help you navigate through the Challenge process. Even if you can’t attend, signup so you can get the recorded version. 
• When the Toolkit is released, make sure you dig in and leverage all the drafts to help you be successful. 
• Take advantage of the tools Ketto provides on their platform. You will find everything you need on it; Emailer and SMS tool, Thank You Emails, Updates, Contact Uploads, 80G Receipts, and Analytics. 
• Ask lots of questions and make sure you feel comfortable about everything before the Challenge goes live.?

Reach out to us at akshayb@ketto.org in case of any queries.

Email Drafts

1. SAMPLE EMAIL TO SUPPORTERS (BOARD, STAFF MEMBERS, VOLUNTEERS, FRIENDS, DONORS, ETC.) TO ENCOURAGE THEM TO BECOME CAMPAIGNERS

Subject: Support us to get 10 lakhs plus in funding

Dear [NAME], 

We're excited to let you know that we're a part of the "Book 6 Million Smiles" Challenge, India's biggest Online Funding Event for NGOs. The Challenge is a 6-month fundraising competition launched by BookASmile, a charityinitiative of BookMyShow and Ketto where NGOs participate online to receive funding support from BookASmile. The NGOs that raise the most funds every month will have a chance to receive 3 Lakhs as bonus funding and the Overall Winner at the end of the challenge gets 10 lakhs.

It starts on August 1st at 12.00 am and up to Rs. 60 Lakhs will be given away s fund support to organizations participating in the Challenge. We're ready to raise as much money as we can so we can get the Grand Support Amount.

How You Can Help 

As a passionate supporter of our work, we know that you want to help out in any way you can. The best thing you can do is set up a fundraiser page. Donating is great, but if you can become a fundraiser and reach out to your entire network, the potential for raising more money increases drastically. 

All you have to do is Go Here {LINK TO YOUR NGO MICRO-SITE} and click 'START A FUNDRAISER.' 

Once you start your fundraiser, make sure to update it with a good story, adding some pictures that illustrate your passion. Then, please share it with everyone you know and start raising money. 

Please refer to the Campaigner Toolkit for resources including tips and social media templates. We're really passionate about winning this Challenge and can only imagine the amazing things we can do with the money raised and funded. 

If you have any questions at all, please email akshayb@ketto.org or if know who your Account Manger is, then that person, and they'll help you out. 

Thank you in advance for your support. 

Regards,
{YOUR ORGANIZATION NAME} 

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2. SAMPLE EMAIL FOR ANYONE WHO SET UP FUNDRAISERS FOR YOUR CAUSE WITH NEXT STEPS

Subject: Thank you for starting a fundraiser! Here's what you can do next...

Dear [NAME], 

Thank you so much for setting up a fundraiser for us in the "Book 6 Million Smiles" Challenge. This is an incredible opportunity for us to gain awareness and raise lots of money for our organization. 

The best next step is to make sure your fundraiser is ready to go. Here are some tips to make it happen: 

• Update your story section to reflect why you choose to support our work. The more personal and compelling reason or story, the more likely you are to get donations. 
• Add pictures and even videos on your fundraising page that help to illustrate why this cause means so much to you. If you need any pictures, let us know and we can provide you with some. 
• Start sharing your campaign over personalized emails and whatsapp messages with close friends, acquaintances, colleagues and relatives.
• Refer to the Campaigner Toolkit for other tips on how to promote your campaign and social media templates.

Please share your page with everyone you know and start raising money!

If you have any questions at all, please email akshayb@ketto.org or if know who your Account Manger is, then that person, and they'll help you out.

Thank you so much. We'll be in touch soon. 

Regards,
{YOUR ORGANIZATION NAME} 
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3. SAMPLE EMAIL FOR KEEPING YOUR CAMPAIGNERS ENERGIZED

Subject: Let's keep this going all the way to the finish line!

Dear [NAME], 

Thank you so much for setting up a fundraiser for us in the "Book 6 Million Smiles" Challenge. This is an incredible opportunity for us to gain awareness and raise lots of money for our organization. 

You have a great start and we are immensely grateful to you for reaching out to your network and encouraging them to support our cause. If you can keep this up for a little while longer, you will reach your goal very soon! Here are some tips to make it happen: 

• Go broader with broadcast whatsapp messages, mass emails, facebook posts, whatsapp groups, etc.
• Follow up with people who haven't donated by retargetting your communication.
• Thank those that have donated through updates.
• Refer to the Campaigner Toolkit for other tips on how to promote your campaign and social media templates. 

If you have any questions at all, please email akshayb@ketto.org or if know who your Account Manger is, then that person, and they'll help you out.

Thank you so much. We'll be in touch soon. 

Regards,
{YOUR ORGANIZATION NAME} 

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